The blog was created to be a resource to small business owners who cannot afford to have their own ad agency but who need help promoting their business. The tools you will find here will not get you want you want but they will get you started. Enjoy!
Sunday, December 11, 2011
TIP OF THE DAY: A More Effective :30 Speech
"What Do You Do." A quintessential networking event question. Ever notice how you rarely truly listen to the answer to this question when you ask it? What do you think they're doing? Instead of giving the standard drone, try not at all mentioning the function of your work but instead simply state the problem you are solving in the world. And when they press, reflect the question back to their own work and leave them wanting more. Get their card and call them the next day to schedule a sit down. That is, if you determined when you were listening to what they do that they are a good candidate for what you have to offer.