TIP OF THE DAY: A More Effective :30 Speech

"What Do You Do." A quintessential networking event question. Ever notice how you rarely truly listen to the answer to this question when you ask it? What do you think they're doing? Instead of giving the standard drone, try not at all mentioning the function of your work but instead simply state the problem you are solving in the world. And when they press, reflect the question back to their own work and leave them wanting more. Get their card and call them the next day to schedule a sit down. That is, if you determined when you were listening to what they do that they are a good candidate for what you have to offer.